Ignite: Our 10-Year Vision Plan to Empower Communities, Educators, and Youth


Executive Summary

JA Southern Alberta’s 10-Year Vision and Plan (“the Vision” or “the Plan”) will guide the organization as it seeks to inspire and prepare young people to succeed in a global economy.

The Plan is both a vision for the future and a framework for how we plan to get there.

We solicited and integrated feedback from several stakeholders including educators, volunteers, corporate partners, employers, community leaders and donors. The feedback we received through this engagement informed many of the tactical, strategic, visionary, and systems-level evolution ideas presented in this Plan.

Our Goals

To accomplish our strategic vision, we will focus on three strategic goals:

Community leadership: Be recognized as leaders and experts in financial literacy, career readiness, and entrepreneurship training, not just with key stakeholders, but with the general public.

Provide educator support: Equip educators with the tools they need to effectively integrate financial literacy, career readiness, and entrepreneurship training into every aspect of the curriculum.

Increase our impact: Expand student reach so that 75 percent of Alberta’s students have the opportunity to receive JA programming throughout their educational journey.

Charter Position Statement

With the engagement of community volunteers, JA programs will inspire and educate all young Albertans to succeed in the global economy by developing entrepreneurial, financial literacy and leadership skills.

Pillars of Success

Junior Achievement is the successful link between education and the business world, giving youth the confidence and knowledge they need to define personal success, enhance their workforce readiness and pursue their dreams. Furthermore, JA inspires youth to make informed, educated and knowledgeable financial decisions, start companies, develop career plans and express their innovative spirit. We do this by providing valuable programs for youth designed around three main pillars:

Financial LiteracyFinancial Literacy
Work ReadinessWork Readiness